We use cookies to personalize content and ads, to provide social media features and to analyze our traffic data. We also share information on your use of our site with our social media, advertising and analytics partners. You can read more about any of our purposes or the vendors that we use by clicking on ‘Cookie Settings.’ This preference center is accessible at any time through the ‘Cookie Settings’ button located on every page.
When you visit any website or use an application, it may store or retrieve information using your browser, mostly in the form of cookies. This information might be personal information about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies.
At any time, you have the option to accept or decline the use of cookies using the on/off settings of the preference center, by clicking on the button below:
A. What is a cookie?
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to place on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and are called first party cookies. We also use third-party cookies – which are cookies from a domain other than that of the website you are visiting – for our advertising and marketing initiatives.
B. Why do we use cookie?
Cookies are used for various purposes, such as allowing the user to navigate between pages seamlessly, implementing the user’s preferences and improving their overall browsing experience, by customising the content according to their navigation and user profile as a Brioni customer. They can also help ensure that the adverts seen online by the user are more relevant to them and their interests.
C. What types of cookies do we use?
We use several types of cookies which have different durations. In particular we use:
D. What categories of cookie are on our website?
The types of cookies used on our website serve different purposes and can fall into one of the categories below. Please to the Preference center to see what type of cookies is relevant.
Strictly necessary cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. This allows us to authenticate and record your sessions, to secure traffic or to detect certain malicious activities. For the website, you can set your browser to block or alert you about these cookies, but some parts of the website will then not work. These cookies do not store any personally identifiable information.
Performance & analytics cookies
These cookies allow us to collect behavioral data and determine traffic sources, so we can
Functionality cookies
These cookies enable the personalization of website content by recognizing you and remembering your preferences. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
Profiling and targeting cookies
These cookies may be set through our website by us or our advertising partners. They may be used to build a persona based on your navigation and your interests to personalize your experience by providing adapted content, features and products or show you relevant advertisements on other sites. We may also use the information collected through these trackers to push advertisements, on partners' websites or social networks, to people who can share the same interests as you.
They do not directly store personal information but are based on uniquely identifying your browser and devices.
If you do not allow these cookies, you will experience less targeted advertising.
Social cookies
These cookies are set by a range of social media services that we have added to the site and which enable you to share our content with your friends and networks. They can track your browser across other sites and build a profile based on your interests. This may influence the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Chat feature cookies
These cookies are necessary for the activation of the chat functionality allowing us to locate you, to put you in contact with our teams and to give you the possibility of exchanging with us (via chat or video calls). This use will be associated with a monitoring of your experience on the site (including a live monitoring of your navigation on our site or mobile application) allowing us to assist you as best as possible and to recommend the products that best meet your expectations and preferences. If you do not accept these cookies, the chat functionality will not be accessible.
E. How to customize your cookie settings
When you first visit our website, you are required to accept or decline the use of cookies before proceeding. At any time, you have the option to accept or decline the use of cookies using the on/off settings of the preference center, by clicking on the ‘Cookie Settings’ button located on every page:
Because we respect your right to privacy, you can choose not to allow some types of cookies by using our Cookie Settings. Click on the different category headings to find out more and to change our default settings. Please note that blocking some types of cookies may affect your experience of the site and the services we are able to offer.
If you prefer, you can set your browser to reject cookies. If you use multiple browsers (e.g. Internet Explorer, Microsoft Edge, Google Chrome, Firefox, etc.), you must repeat this procedure for each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.
Please note that if you completely disable cookies from the browser, some of the functionalities might be lost, for example, normal browsing of the site and purchasing activity, while any personalised activity such as the advertising you receive when you visit this website will not be tailored to your interests.
For more information on third-party cookies (e.g. advertising or targeting cookies) and how to disable them directly from the browser instead of through Cookie Settings , we invite you to read the relevant privacy policy and opt-out guidelines which can be found here: https://www.youronlinechoices.com/
F. Do we share data collected through cookies?
We may collect information on our website through cookies and share it with third parties such as social networks or advertising platforms, as well as other companies within Kering, advertising agencies/providers and IT providers (e.g. hosting providers), with your consent where required.
G. Do we sell your personal information?
Sale of your personal information
If you choose to enable third party cookies via Cookie Settings, third parties (such as approved analytics and advertising partners) will collect your personal information via automated technologies on our websites, primarily in an effort to provide you with content and advertisements that may be of interest to you and on the legal bases set out in this privacy policy. The choice is yours. You may elect not to send your personal information to them at any time.
Please note that deciding not to share your information via third party cookies does not mean you will stop seeing ads, but these ads will not be tailored to you based on information derived from your activities on our websites.
Please also note that depending on your selection, we may still share your information in ways that are not a “sale” or “sharing” under California law, such as with our service providers, for our own online advertising purposes.
If you are a Californian resident you also have the right to submit a Shine the Light Request, which means you may request that we provide you with a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, as well as the identity of those third parties. Any such disclosures will be made consistent with your choices in Cookie Settings. You may contact us at the information below for a listing.
H. How to contact us
If you have any questions regarding our privacy practices or how we handle your data, please contact our privacy team and Data Protection Officer by sending an email to privacy@brioni.com or by completing the form available here (or see How can you contact us?).